Our Purpose
At MSB, our mission is to contribute to the advancement of a more effective working world. Our commitment to delivering insightful, high-quality services fosters trust and assurance in global capital markets and economies. We cultivate exceptional leaders who collaborate to fulfill our commitments to all stakeholders. Through these efforts, we are pivotal in creating a more prosperous working environment for our employees, clients, and communities.
Utilizing our four interconnected service lines — Assurance, Consulting, Strategy and Transactions, and Tax — along with our profound sector expertise, we empower our clients to seize emerging opportunities and navigate risks effectively, facilitating sustainable growth. Our dynamic, cross-functional teams excel in supporting clients to meet regulatory obligations, maintain transparent communication with investors, and address the diverse needs of stakeholders.
We advocate for a more equitable and sustainable global economy, where growth benefits all. Through ongoing enhancements to the quality of our services and investments in both our workforce and innovative practices, we strive for continuous improvement. Collaborating with a range of partners, including clients and broader stakeholders, we leverage our expertise, skills, and experience to advance our mission and drive meaningful, positive transformations.

Salman
MSB Managing Partner
Our Values & Culture
Our values serve as the compass guiding our actions every day, shaping our interactions, decisions, and collaborations with each other, clients, audited companies, and all stakeholders.
Integrity: We do what is right.
Excellence: We never stop learning and improving.
Courage: We think and act boldly.
Together: We respect each other and draw strength from our differences.
For Better: We do what matters.
The culture within an organization is often intangible yet crucial when making career decisions.
When speaking to those currently employed at MSB, a recurring theme emerges: our open and welcoming culture sets us apart from other professional service firms.
Rooted deeply in our values, the MSB work culture cultivates an atmosphere where ideas flow freely and everyone is afforded equal opportunities for personal and professional development. This culture transcends the boundaries of the workplace, shaping how our team members engage with our communities, policymakers, shareholders, and, most importantly, our clients.
Our People
At MSB, we equip our team members with the necessary mind-sets and abilities to navigate future challenges, enabling them to emerge as the innovative leaders our world requires. We encourage individuals to pursue career paths as diverse as their talents, fostering unique experiences within MSB.
Each individual within this network serves as a catalyst for inspiration and leadership, both within MSB and beyond, embodying our mission through their daily endeavours.
We recognize the immense value of embracing diverse perspectives, as it is integral to delivering exceptional outcomes for our clients. At MSB, we firmly believe that diversity and inclusivity are not just principles to uphold but catalysts for growth and innovation.
Partner Profile

Salman is a Chartered Accountant with over 10 years of diversified experience across local and international markets. He specializes in financial reporting and analysis, audit and assurance, ERP implementation, financial modelling, and leading finance functions of businesses of various sizes, including large corporations and multinational organizations. His expertise spans multiple sectors, delivering practical solutions that drive efficiency, enhance compliance, and support strategic decision-making.

Shoaib is a qualified professional with 7 years of diverse experience in corporate and tax planning and compliance. His core expertise lies in advising on complex corporate structures, regulatory compliance, entity formation, and transaction support, both locally and internationally. Shoaib has successfully assisted a wide range of clients, from startups to established businesses, in optimizing tax efficiency and ensuring adherence to evolving legal frameworks. His comprehensive understanding of corporate governance, coupled with his command over cross-border taxation and strategic planning, positions him as a trusted advisor for businesses navigating growth and compliance challenges.
